|
|
|
Over the last year, we’ve seen a major increase in vendors offering low-cost sexual assault leads. On the surface, that may sound appealing, but law firms should understand exactly how those inquiries are being generated, screened, and handled before investing in any campaign.
Not all marketing partners operate the same way.
In sexual assault litigation, intake quality, compliance, survivor trust, and ethical outreach matter just as much as volume. A low-cost lead can end up carrying a much higher hidden cost if the sourcing, consent practices, or intake process are not handled properly.
Before working with any marketing vendor, here are a few important questions worth asking. |
|
|
Questions Every Law Firm Should Ask: |
|
|
1. Review the ads and landing pages. |
|
|
Do the ads avoid misleading promises or large settlement messaging? Are the sponsoring law firms clearly identified? Are the visuals respectful and appropriate for the subject matter? Does the campaign approach survivors with dignity and sensitivity?
|
|
|
The way a campaign is presented says a lot about the quality of the marketing behind it. |
|
|
|
2. Ask exactly how the leads are being generated. |
|
|
Is the marketer generating first-party leads directly through their own campaigns? Are third-party affiliates or purchased lead lists involved? Can they clearly identify where every lead came from? Is lead source tracking documented inside their CRM or intake systems?
|
|
|
It’s important to confirm that no financial incentives are being offered to potential plaintiffs and that no prohibited solicitation practices are being used. |
|
|
|
3. Review the opt-in language carefully. |
|
|
Does the intake process require active consent for calls, texts, and emails? Are law firms and trusted partners clearly disclosed? Is the language TCPA compliant? Is consent properly documented and retained?
|
|
|
This is one area where shortcuts can create serious problems later. |
|
|
|
4. Understand the replacement policy
and intake support. |
|
|
Does the marketer give your firm enough time to properly vet a case? Is the replacement policy reasonable and transparent? Do they help reconnect with hard-to-reach claimants? Are they engaged beyond simply delivering a lead?
|
|
|
A strong marketing partner should support the intake process — not disappear after the transfer. |
|
|
|
5. Ask about fraud prevention protocols. |
|
|
Are they using verification technology to detect fraudulent inquiries? Do they validate device, IP, and contact information? Are live intake calls conducted with potential plaintiffs? Are inquiries reviewed by trained intake specialists before being sent to law firms?
|
|
|
Strong screening processes help protect firms from low-quality or fraudulent inquiries while improving overall case quality. |
|
|
|
6. Evaluate your response process. |
|
|
Is your intake team responding quickly and professionally? Are survivors being approached with empathy and care? Does your team understand the sensitivity required in these cases?
|
|
|
Success in sexual assault litigation is not just about speed — it’s about trust. |
|
|
|
7. Understand how AI is being used. |
|
|
Is generative AI being used to create ads or write content or scripts? Are AI “assistants” being used to handle voice calls, texts, or chats? Is an actual person checking what the AI does for potential errors?
|
|
|
It’s highly unlikely that AI isn’t baked into a vendor’s process these days. However, over-reliance on AI to save on costs can lead to serious problems later.
|
|
|
Sexual assault cases are not “inventory,” and all marketers are not alike. |
|
|
At A Case for Women, we believe survivor-centered outreach matters. Our team focuses on ethical marketing practices, thoughtful intake, and trauma-informed communication designed to help survivors feel heard, respected, and supported throughout the legal process.
That approach helps survivors — and it also helps law firms build stronger, better-vetted cases.
We do this because we are women and survivors ourselves.
If your firm is exploring sexual assault case acquisition strategies, we’d welcome the opportunity to discuss how our approach may support your intake goals. |
|
|
Simply reply to this email or
reach out to start the conversation. |
|
|
|
|
|
|
|
A Case for Women (ACFW) is a disrupter in legal marketing. Our data-driven marketing and intake focus on helping women who need the services of plaintiff attorneys by employing sophisticated and ethical digital communication methods. Since women are often the Chief Medical Officers of the household, they hold the keys to reaching all household members about potential cases. ACFW bridges the gap between potential plaintiffs and attorneys, ultimately obtaining qualified signed cases for law firms. |
|
|
|
JOIN OUR COMMUNITY
@ACASEFORWOMEN |
|
|
|
